This page outlines the conventions and design choices used across this site.
This site is written and designed with care for clarity, calm, and readability.
The choices below are intentional and kept deliberately simple.
Language and tone
- Plain, thoughtful American English
- Clear over clever
- Warm, direct, and human
- Written to be read, not skimmed
Punctuation note
Yes, I use the Oxford comma.
Always have, always will.
Capitalization
- Sentence case for headings
- Capitalization used for meaning, not emphasis
- No unnecessary shouting
Typography
- Serif type for long-form reading
- Consistent hierarchy for headings and body text
- Generous spacing to let ideas breathe
Links and emphasis
- Links are understated and intentional
- Emphasis is used sparingly
- If something is emphasized, it matters
A final note
If something feels quiet here, that’s on purpose.